The Rough Rider Center in Watford City has entered a significant naming rights partnership with Northern States Fishing Tools. This long-term agreement will enhance the center’s role as a vital hub for recreation, events and athletics, benefiting both residents and visitors. The partnership ensures continued growth and success for the facility, supporting a variety of activities from sports tournaments to community gatherings. The funds generated from this deal will help maintain the center as a premier venue for entertainment and wellness, fostering community engagement and economic development in the region. Both the center’s director, Sara Fitzpatrick, and Northern States Fishing Tools’ president, Billy Carlson, expressed enthusiasm for the collaboration and its positive impact on the community.